Voice From the Studio. The Newsletter of The Art of Felix Berroa
No. 10. Atlanta, Georgia, 2005
FOR WHO I CREATE MY ART?
By Felix Berroa
Some artists are concentrated in create a reduce production. their egos can be more directed to exhibit in museums and galleries and to get newspapers art reviews. Having a work hanged in a museum can be their most values hope to feel be someone in art. Their works, more than be directed to a general public are created for the "specialist", the art critic, the galleries and museum curators. Becouse he take long time in producing an small quantity of works in a year, sometime he prices reach level that is not adjust to the social reality of his enviroment, facing the desperated "waiting" of some extraordinary collector fall in love with he piece of art. That problably happen one, two, three or none time in a year. Anyway his prices are very sustancial, those scarce sale, after the extraction of the 50 or 40 percent gallery feed are not enough for his personal sustents and the hight cost of the art suply, this very important for the process of his art.
I was one of those "dreamers" for more than fitheen years.
Now, durant the last nine years I create my works to be hanged in home or other public building walls with the same type of techniques quality, but with a subjects less agressives (see below photos of 1989 and above for late years), as I usually done when I exhibit in galleries and museums. I bolive that all work of art are supposed to be create with those intentions, a least that a particular "strong" subject from the social community reality be sponsored by goberment or other institution. A work of art can be considered to be hanged in a museum by particular circunstances in the time or social-historical protagonism of that work in a society or international, as the "Guernica" of Picasso. A work is not supposed to be create for museums. The museums were created to preserving the old and new with extraordinary importances, for the actual and future generations.
This extraordinary importances of "the new" in art, can be find thru a strong perseverance, no in a few, but in many work hours, days, months, of studies, experimentations thru many years. All that require of lot of money, so is important salling the produced art.
I have the background in art to selling my works between 1000.00 to 10,000.00 dollars. I haven"t do that. Thru the years I been selling my works between 100.00 to 4000.00 dollars. Selling my works with the techniques and subjects quality I have been produced in those prices had been atracted the sympathy and admiration of hundred of people that have purchase my works for their personal joy. All those purchase had been help me to make real many of my projects, idealized thru many years, since my Dominican Republic period. I'm very grateful with all those people, that had been fallow me thru many years giving me economic support thru their purchases. For all that, I still keep those prices (until I have sign a contract with a art representant or art dealer and they handled the prices). I prefer having my works in hundred of homes than one painting in a museum.
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Para quien creo mi arte?
Algunos artistas estan mas concentrado en crear una producion reducida. Sus egos pueden estar dirijidos a museos y galerias. Tener una obra colgada en un museo importante puede ser sus aspiraciones mayores para sentirse ser "alguien" en el arte. Sus obras, mas que para el publico general, estan hecha para "el especialista", el critico de arte, el director de museo o galeria. Como produce poco y toma mucho tiempo en cada obra, sus precios alcanzan niveles que no se ajustan a la realidad social de su medio, por lo tanto tendria que esperar que algun coleccionista extraordinario coincida en gustarle su pieza. Esto podria pasar una vez, dos, tres o ninguna veces al año. Aunque sus precios son jugosos, las pocas ventas, despues de la extraccion del cincuenta o cuarenta porciento de las galerias, no alcanzan para sus sustentos personal y el costos elevadisimos de los materiales de arte, tan importnate para la majistral ejecucion de su obra.
Yo era uno de esos soñadores por mas de quince años..
Ahora, durante los ultimos nueve anos, mis obras estan creadas para ser colgadas en paredes de hogares, oficinas, etc., con la altura en calidad de la tecnica y la idea o concepto plasmado, que los mismos que hacia para ser exhibidos en galerias y museos, pero con temas menos "agresivo" que antes, como puede verse en las fotos de 1989..
Yo considero que toda obra artistica debe ser producida con esas intenciones, a menos que el tema particular "fuera de tono de la realidad social de su ambiente" sea patrocinado por el gobierno u otra institucion. Una obra puede ser considerada para ser colgada en un museo por circunstancias particulares en el tiempo, o protagonismo historico-social de esas obras. No debe ser producidas para museos. Los museos estan creado para preservar lo viejo y los nuevo de caracter extraordinario, para la actual generacion y futuras.
Ese caracter extraordinario de "lo nuevo", se encuentra a base de muchos esfuerzos, de muchas horas de obras entre buenas, pobres y malas, de estudios, de experimentacion, de mucha perseverancia. Todo eso requiere de dinero para costozos materiales. Por lo tanto hay que vender.
Yo tengo el historial en arte para vender entre 3,000.00 y 10,000.00 dolares. No lo estoy haciendo. A traves de los años yo he estado vendiendo mis trabajos entre 100.00 y 3,000.00 dolares. Eso ha atraido la simpatia y admiracion de cientos de personas que han adquiridos mis obras para su deleite personal. Todas esas aquisiciones me han permitido completar muchos de mis aspirados proyectos. Estoy muy agradecidos de toda esa gente, que me ha seguido y comprados mis obras.
Por todo esto, todavia mantengo los mismos precios, (hasta que algun representante o Art Dealer se haga cargo e los mismos). Como siempre he dicho, prefiero tener mis obras en cientos de hogares y oficinas, que una en un renombrado museo.
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NEWSLETTERS
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Index of NEWSLETTERS
2005: No. 10.- "For Who I create my Art?"
2004: No. 9.- "Artist's Style - El Estilo del Artista".
2003: No. 8.- "Family". (Soon)
2002: No. 7.- "Dream Hunters". (Soon)
2001: No. 6.- "Carefully When you Visit an Outdoor Art Show"
2000: No. 5.-"A thousand Birds for a Dreamer Girl"
1999: No. 4.- (Soon)
1998 No. 3.- "The Music Maker"
1997: No. 2.- "Bodies and Thoughts Ecstasy"
